Jerrad Ferrera, has been on all sides of the business including franchisee training and support, opening a new office and now running the original property management location. At the conference he will share how to transfer leadership of an existing business with a focus on growth expansion while increasing the existing portfolio’s performance. Jerrad understands we are in the relationship business, and he will outline how he uses the systems and procedures to keep positive reviews, and have happy staff, owners, residents and vendors to maximize the performance of his office.